The Certero Journey

Our aim was to challenge the outdated, disparate and complex solutions that have been considered the norm for the last 10 years and we did it.

Our Journey through the years

From our early days to where we are now, our journey has been shaped by a focus on delivering real value to our customers. Each milestone marks a step forward in making ITAM and FinOps Management clearer, more accessible, and better for businesses of all sizes.

2007
Founded Certero UK

Certero entered the ITAM market to improve automation, data quality, reporting, and ease of use.

2008
AssetStudio (Wintel ITAM) Launched

Certero released AssetStudio V1 and V2, focusing on ITAM solutions for Wintel environments.

2009
PowerStudio and Passworks Products Launched

Certero expanded with PowerStudio for PC power management and Passworks for self-service password resets.

 
2014
Founded Certero Australia

Certero expanded its global presence by establishing operations in Australia.

2015
Certero V4 Unified Platform Launched

Certero introduced the V4 Unified Platform, enhancing its ITAM and SAM capabilities.

2016
New Office Opened in UK

Certero expanded its UK operations by opening a new office in Cheshire.

2016
Certero for Oracle Launched

Certero launched a dedicated solution to manage Oracle Middleware, Databases, Options, and Management Packs.

2017
Certero for IBM Launched

Certero introduced a specialised solution to manage Oracle Middleware, Databases, Options, and Management Packs.

2017
Certero for SAP Launched

Certero launched a solution to better manage and optimise SAP usage beyond basic LAW capabilities.

2018
Certero App-Centre Launched

Certero introduced the App-Centre, an enterprise application portal for self-service application provisioning with customisable workflow.

2018
Certero for Mobile Launched

The company launched a comprehensive MDM solution for managing and securing mobile devices.

2018
Certero Services Started

Certero launched a Services arm to deliver expert ITAM and SAM support, powered by Certero’s own products.

2018
Certero America Business Incorporated

Certero expanded into North America by incorporating its American business operations.

2019
GPI Customers Choice Nomination Achieved

Certero achieves Gartner® Peer Insights™ (GPI) Customers Choice for SAM tools.

2020
Certero Becomes Software as a Service (SaaS)

Certero moved to a full SaaS model, delivering all products without losing any features or functionality.

2020
Certero for SaaS Product Launched

Certero introduced a solution for managing and optimising SaaS subscriptions.

2020
GPI Customers Choice Nomination Achieved

Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.

2022
Vitado Launched

The company released ‘Vitado by Certero,’ a Cloud Asset Management product aimed at unifying on-premises and cloud asset management.

2022
GPI Customers Choice Nomination Achieved

Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.

2024
Certero for SaaS Shadow IT Module Launched

Certero introduced a module to help organizations identify and manage unauthorised IT assets and applications.

2024
GPI Customers Choice Nomination Achieved

Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.
This is fourth in a row!

2025
CerteroX FinOps Unified Platform Launched

Certero launched two brand new products, CerteroX SaaS Management and CerteroX Cloud Management, both on our brand new FinOps Unified Platform.

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